Hisense-Case Study
Enhancing E-Commerce Efficiency with a Robust Middle Office
The Business
What are the business of Hisense using SAP Commerce Cloud
Hisense, a leading Chinese home appliance manufacturer, has strategically implemented SAP Commerce Cloud to enhance its global e-commerce operations. By adopting SAP Commerce Cloud as the core of its business middle office, Hisense has achieved significant improvements in operational efficiency and control over its international e-commerce activities.
This integration has enabled Hisense to automate and unify various business processes, including order fulfilment, financial transactions, and inventory management. The flexibility and scalability of SAP Commerce Cloud have facilitated seamless connections between e-commerce platforms, logistics partners, and the SAP ERP system, resulting in streamlined operations and reduced manual intervention.
A notable aspect of this implementation is the innovative “within-app SaaS” architecture, which incorporates:
- Label-Based Access Control (LBAC): Ensures role-based authorization for secure data access.
- Data Access Governance (DAG): Manages data accessibility based on user groups.
- SAP Commerce’s Restriction Data Query: Provides robust data isolation across multiple business dimensions.
This architecture allows for precise control and isolation of business functions, facilitating efficient management across different countries and business units within a unified cloud environment.
Through this strategic deployment of SAP Commerce Cloud, Hisense has not only enhanced its operational capabilities but also laid a strong foundation for future growth in the global e-commerce landscape.
E-commerce
Shandong, China
160 countries
56,000 employees
The Challenges
Implementing SAP Commerce Cloud has significantly enhanced Hisense’s global e-commerce operations, but the process involved several challenges:
- System Integration Complexity: Integrating various e-commerce platforms, logistics partners, inventory systems, and the SAP ERP system required meticulous planning and execution to ensure seamless data flow and operational harmony.
- Operational Automation: Transitioning from manual processes to automated workflows necessitated a comprehensive overhaul of existing procedures, demanding significant time and resources to achieve efficiency gains.
- Data Management and Isolation: Implementing a “within-app SaaS” architecture with Label-Based Access Control (LBAC) and Data Access Governance (DAG) required careful design to ensure secure data isolation across multiple business dimensions.
- Change Management: Adapting to the new system required cultural and operational adjustments within the organization, including comprehensive training and support for staff to effectively utilize the new platform.
Despite these challenges, Hisense successfully leveraged SAP Commerce Cloud to automate and unify its operations, enhancing control over its international e-commerce business and laying a robust foundation for future growth.
The Solution
Hisense’s Solution Using SAP Commerce Cloud
Integrated Data Layer
Unified data management across products, orders, and inventory.
Personalization Engine
Tailored shopping experiences based on customer behavior.
Marketing Automation
Streamlined campaigns for targeted customer engagement.
Cross-Channel Execution
eamless interactions across e-commerce, mobile, and in-store.
Customer Lifecycle Management
Enhanced retention with personalized offers and support.
Intelligence & Analytics
Data-driven insights for better decision-making.
Strategies & Tricks
Advanced segmentation, dynamic pricing, and AI-powered recommendations.
Omnichannel Integration
Consistent shopping experience across digital and physical stores.
Impact of Hisense's Solution Using SAP Commerce Cloud
- Enhanced Efficiency: Streamlined operations with automated workflows.
- Improved Customer Experience: Personalized interactions and seamless omnichannel engagement.
- Data-Driven Decisions: Advanced analytics for better forecasting and strategy.
- Greater Market Reach: Integrated cross-channel execution for wider audience engagement.
- Optimized Inventory Management: Real-time visibility and automated stock updates.
- Increased Revenue: Higher conversion rates through targeted marketing and AI-driven recommendations.
- Scalability & Flexibility: Future-proof infrastructure supporting global business expansion.
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Phone: 8770525920
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Why to Download the Hisense Customer Story
✅ Seamless Digital Transformation – Discover how Hisense leveraged SAP Commerce Cloud to create a unified and scalable eCommerce experience.
🚀 Enhanced Customer Engagement – Learn how personalization, omnichannel integration, and AI-driven insights transformed Hisense’s customer journey.
💰 Revenue Growth & Performance Optimization – See how Hisense optimized its platform to drive higher sales, faster transactions, and improved operational efficiency.
📊 Data-Driven Decision Making – Explore how Hisense’s use of intelligent analytics and automation streamlined business operations and boosted customer satisfaction.
What do you think of PGC Digital Experience with SAP Commerce Cloud
PGC Digital has demonstrated significant expertise in SAP and SAP Commerce Cloud solutions, offering a range of services to help businesses optimize their SAP systems and enhance customer experiences. With their deep knowledge of SAP technologies, they provide tailored solutions that integrate seamlessly with eCommerce platforms, such as SAP Commerce Cloud, ensuring businesses can scale and personalize their operations effectively.
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- Phone:
- Business Development Contact: Namita
